Pop into Berlin Tour

After the succes of 2015 also in 2016 the Berlin pop-up stores will open for one week in several European cities. This year the store will hit the ground in Warsaw, Madrid and Zurich. Here we will present temporarily selected products and designs from more than 20 creative Berlin labels. It will give visitors to opportunity to  learn about Berlin and experience the spirit of the German capital in their own cities. URBN PR created the idea of the pop-up shop for visitBerlin, took care of the concept and organized the pop-up tour.

Pop into Berlin Tour

23 million wealthy consumers

The Dutch and Belgians are very fond of travelling, and they like to spend money on lifestyle products and (city) trips. The Netherlands ranks sixteenth in the list of major economies, the Netherlands and Belgium (the same Dutch speaking area) would together take fourteenth place. Research shows that even the economic crisis has relatively little impact on holiday spending in these countries. In short, your marketing Euro of Dollar is well spent with 23 million Dutch speakers.

23 million wealthy consumers

City Marketing

You are a city marketeer, looking for a number increase of tourists visiting your city. Your focus preferably lies on a market with highly specialised people, while having a high disposable income. A market with potential, where travelling is key. A market full of interesting sections like dinks (double income no kids), gays, families, seniors.

Market Watch Canada: Among the selected European markets, Netherland registered a 7.2% gain in April 2012, while Spain and Switzerland posted decreases, down 15.3% and 7.2 % respectively.

City Marketing

Dutch love traveling

The climate of the Netherlands is (negatively) influenced by the North Sea. This reflects on holiday spending; the average Dutch goes on vacation 2 times a year  and spends an average of € 1680  per person.

Dutch love traveling

Services

Press & PR service

Press & PR service

A good relationship with the press is essential for a successful marketing ...
Social service

Social service

With Twitter search we daily look for relevant Tweets about your destination. ...
Online service

Online service

Nowadays more and more people seek information online. This requires an innovative ...
Dutch Tourism Expo service

Dutch Tourism Expo service

URBN PR wants to provide a platform for destinations without a promotion ...
Apps service

Apps service

We can create a (Dutch) iPhone App about your destination.
Marketing service

Marketing service

Thanks to our understanding of the targeted results in the field of ...
News Clippings service

News Clippings service

Monthly updates about all publications, both offline and online, concerning your destination. ...
Press trips service

Press trips service

A well-written travelogue of a trip to your city generates a lot ...

Our clients about us:

URBN PR has been essential as a creative director and creative partner in the implementation of the project and realizing to the success of “Pop into Berlin”.

– Burkhard Kieker, CEO visitBerlin - www.visitberlin.de

We are very pleased that we found an agency for our key target market Netherlands, that provides us with creative, eye-catching concepts and successfully implements them. It’s also a lot of fun to work with the URBN PR team.

– Steffen Schmid, chief marketing at Heidelberg Marketing GmbH - http://www.tourism-heidelberg.com

Launching a broad PR & Marketing campaign together with URBN PR has been a big success for Leipzig. Working with URBN PR means  you get prompt and profound response and at the same time it is a pleasure to work with them on a more personal level.

– Susann Palm, Sales Manager Leipzig Tourismus und Marketing GmbH - www.ltm-leipzig.de

URBN PR has launched a convincing plan for tourism-pr activities for the markets Netherlands and Belgium for Munich Tourism and successfully implemented it.  The team has many years of experience and excellent contacts in the industry. 

– Helga Strohmayer, Media manager München Tourismus - www.muenchen.de